Check it out: Here's a video version of the CopyBlogger post I birddogged for you on June 5.
Tuesday, June 12, 2007
Headlines for blogs: Here's a short video on how to use them to attract new readers and better search rankings
There are three kinds of audiences for your headlines. Here's how to deal with each one.
Problem is: Each demands something different from your headlines, and it's hard to meet all three:
"While it’s certainly possible to optimize for two out of the three
kinds of readers and sometimes for all three, you should still rank
your regular readers first and choose the second and third on your
priorities. With practice, you should find that you’re able to write
headlines that work across multiple channels."
This post explores your options, and offers some solutions and compromises you may want to try out.
Link: Writing Headlines for Regular Readers, Search Engines, and Social Media | Copyblogger.
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